CCA 07

Yearbook for the austrian equivalent to D&AD — Creativ Club Austria CCA. The typeface that is used throughout the publication — Mercurius — was custom designed by Mr Dreibholz and subtly reflects Viennese Jugendstil elements. 

We felt that the asked price of €79,90 for a yearbook celebrating awarded national advertising was way too expensive and convinced CCA to charge €39,90 instead. The yearbooks have been sold for €39,90 ever since. 

Concept & Art Direction: studioelastik.com × Paulus Dreibholz 
Layout: Wolfgang Bader

published in: GRAFIK, Journal of the Best Int. Graphic Design, Sept, 07. 
awarded: iSTD award certificate of excellence